365 Days of Fair Trade and Purchasing with Purpose

Tomorrow is Valentines Day—- and the perfect day to launch a campaign to focus on things we love!!  My family of course but also the causes we are passionate about.  So starting tomorrow I am starting 365 days of purchasing with purpose!  I hope you will join me for the journey!!

Did the purchases you made today help or hurt?  Did they help feed the hungry, save the planet, to educate?  Does what you purchase today change lives for the better?  If not, WHY?  Am I saying everything you purchase HAS to be fair trade?  No…….but what if and why NOT?!!!

Do we not realize that what we purchase makes an impact one way or the other?  Do we not care?  Do we just not know where to start or think it would be too difficult?  I heard someone say recently that what Americans fear most is inconvenience…. so perhaps people think they will have to go way out of their way.  First, I would say we were looking at the mother who is hungry and considering giving up their child most of us would do anything to help. Having said that, I get that we are busy people in a microwave society.  We have kids, I understand how precious our time is.

As we start this journey, I yearn to do more, to make choices everyday that help others.  TO BE THE CHANGE we want to see in the world.  I love that companies like RED, ONE.org  and Tom’s have raised the bar and brought much-needed awareness.  They have helped light the way.  Do I know if I can do it? NO– I hope I can but I also like that I don’t know.  I am like many others out there that want it but just don’t know where to start first.  Like most of you– I tend to purchase the items and brands my family purchased with out even thinking about it.  I challenge you to just start to retrain out brains.  The next time you shop look for fair trade items or other items that GIVE back.  You will be surprised at how accessible they are with very little effort.  Once you start consciously looking for these products you will be surprised how easy it is!

I won’t ask the flock to purchase something I haven’t used or tried myself. So I won’t ask you to do something I haven’t done myself.  Starting on Valentines day I start the challenge– to purchase and review a product for you all every day for a year. 365 days to go.  If I can do it — you can do it!  I hope you will join me along the way.  As always, if you find some MUST HAVE items let me know!


1) Goal:  Start a Movement – to purchase with purpose!!!

2) Demonstrate to others and myself that anyone can do this!  That what we do today has a tangible effect on others.  Open my eyes and yours to the possibility.  To purchase and review at least one product a day for a full year that is fair trade or gives back.

Good night all— Tomorrow we begin again.  I can’t wait to see what the next year will bring and all we will discover along the way.


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